대한전기학회:학술대회논문집 (Proceedings of the KIEE Conference)
- 대한전기학회 2006년도 추계학술대회 논문집 전력기술부문
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- Pages.210-212
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- 2006
시장전환을 위한 수요관리 리베이트의 역할에 대한 고찰
The Role of DSM Rebates in Market Transformation
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Park, Jong-Jin
(Korea Electrotechnology Research Institute) ;
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Kim, Jin-O
(Hanyang University)
- 발행 : 2006.11.03
초록
This paper presents a theoretical framework for discussing the role of rebates in successful market transformation programs. Rebates can play an important role in market transformation, essentially acting as a catalyst to jump-start markets and overcome initial barriers. However, they also have drawbacks that can actually inhibit market transformation. In particular, they can interfere with market signals between customers and manufactures, so that markets respond sluggishly. This can delay the broad-based acceptance of new products.
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