시장전환을 위한 수요관리 리베이트의 역할에 대한 고찰

The Role of DSM Rebates in Market Transformation

This paper presents a theoretical framework for discussing the role of rebates in successful market transformation programs. Rebates can play an important role in market transformation, essentially acting as a catalyst to jump-start markets and overcome initial barriers. However, they also have drawbacks that can actually inhibit market transformation. In particular, they can interfere with market signals between customers and manufactures, so that markets respond sluggishly. This can delay the broad-based acceptance of new products.