Analysis on the business strategy and policy for the alternative fuel vehicle : Using stated preference data

대체연료 자동차에 대한 소비자 선호 분석을 통한 산업전략과 기술정책에 관한 연구

In this paper, we attempt to analyze consumer preference for the alternative-fuel vehicles based on data from a stated preference using the conjoint analysis. Five possible fuel types (gasoline, diesel, CNG, LPG, Hybrid (electricity+gasoline)) are covered in conjoint cards. To estimate and analyze consumer preference, discrete choice model is used. Specifically, Bayesian mixed logit model is used. Based on estimating results, we discuss the business strategy and policy for the alternative fuel vehicle.