리뷰(review)경험고객이 평가할 수 있는 리뷰 평가방법: 인터넷사용시간, 구매빈도, 관심정도를 중심으로

Evaluation method of Reviews by the Experienced Review

With a rapid growth of the internet shopping mall consumer according to popularization of the internet, it is possible for the general public to get information covering a wide range a wide range go easily and companies attempt to apply review a new marketing means. The present paper aims to research investigated the Evaluation method of Reviews by the Experienced Review. In order to achieve the purpose of this study, carried out literature study of a related field. Through these methods, we were able to obtain participation of 166 people from student a college woman. Using 149 responses derived statistics by means of Win SPSS Version 12.0 statistics program package. The analysis results are the on-line customer review is composed of four dimensions that is expertise factor, trustworthiness factor and usefulness factor, evaluation factor.