한국지능정보시스템학회:학술대회논문집 (Proceedings of the Korea Inteligent Information System Society Conference)
- 한국지능정보시스템학회 2005년도 공동추계학술대회
- /
- Pages.147-156
- /
- 2005
A Multi-Layered Approach for the Valuation of Location Based Services
- Kim, Ji-Hoon (School of International Management, Kyunghee University) ;
- Kwon, Oh-Byung (School of International Management, Kyunghee University)
- 발행 : 2005.11.18
초록
In developing the ubiquitous computing technology based services (ubiquitous services), evaluating how much value of those services is created or added is very crucial. The efforts to evaluate the ubiquitous services have been progressed in two perspectives - technical perspective and behavioral perspective. Despite its importance, however, the methodologies which integrate both perspectives have been still very rare. Hence, this paper aims perspectives have been still very rare. Hence, this paper aims to propose an integrated ubiquitous service valuation methodology based on the multi-layered approach including technical and behavioral perspectives. To do so, we conducted a case study with currently existing location based service (LBS) such as navigation systems by conducting focus group interview (FGI) and field survey.
키워드