Proceedings of the Korea Society of Costume Conference (한국복식학회:학술대회논문집)
- 2005.10a
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- Pages.212-213
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- 2005
A Study on Constructing a Branding Strategy through Character Development of a Fashion Brand
패션브랜드의 캐릭터 개발을 통한 브랜딩전략 구축 사례에 관한 연구
- Shin, Jae-Yong (Sejong University) ;
- Kwak, Tai-Gi (Sejong University)
- Published : 2005.10.22
Abstract
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