Proceedings of the Korea Society of Design Studies Conference (한국디자인학회:학술대회논문집)
- 2005.10a
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- Pages.246-247
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- 2005
A New Franchising Tea Brand Launching Strategy
TEA를 활용한 프랜차이즈 브랜딩 런치 전략에 관한 연구
- Chang, Ye-Jong (Dept. of Design Management, IDAS) ;
- Kim, Won-Taik (Dept. of Design Management, IDAS)
- Published : 2005.10.21