Proceedings of the Korea Society of Design Studies Conference (한국디자인학회:학술대회논문집)
- 2005.10a
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- Pages.242-243
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- 2005
A study on the change of Brand Personality according to Collaboration Marketing with designers
디자이너와의 콜래보레이션 마케팅에 따른 브랜드 개성 변화에 관한 연구
- Lee, Cho-Rog (Dept. of Industrial Design, HYU) ;
- Yoon, Jong-Young (Dept. of Industrial Design, HYU)
- Published : 2005.10.21