Proceedings of the Korea Society of Information Technology Applications Conference (한국정보기술응용학회:학술대회논문집)
- 2005.11a
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- Pages.369-373
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- 2005
Reporting a New Business Model in Electronic Market: A Case of Cyworld.com
- Kim, Hee-Woong (Department of Information Systems, National University of Singapore) ;
- Shin, Seon-Jin (Korea Callcentr Information Research Center, Chonnam National University) ;
- Que, Eun-Ice (Department of Information Systems, National University of Singapore)
- Published : 2005.11.25
Abstract
Virtual Communities are many and varied have been around for a number of years now. Cyworld has all the makings of a successful website, with its unique and profitable business model. Our purpose in studying Cyworld is two fold ; we want to know the motivations people have for using the service and why they are willing to pay to use it. This study is based on motivation theory and flow theory to enhance our understanding of Cyworld user's behavior.