디스플레이 디자인에 있어서 설치미술의 공간적 요소의 응용에 관한 연구

A Study on the Application of Installation Art's Spatial Feature to Display Design

Installation art(I.A.), which has appeared since 1940s against the loss of human nature and hackneyed art caused by materialism, is in pursuit of contact with audience and various artistic experiments. Many features of I.A. - to try contact with audience, to do experiments connecting different genres of art, to regard time and nature as elements of art and to use high technology - could give good ideas for contemporary display(S.W.D.) design. This study is a basic work to suggest new S.W.D. design through artistic principles of I.A.. First, I.A. and S.W.D. design were studied theoretically. Next, spatial expressions were extracted from I.A. and the case study was proceeded to seek the co-relationship of spatial expressions and display design. For a case of Shiseido, it could be evaluated very high because it adapted spatial expressions of I.A. successively. The S.W.D design could be more effective presentation when it has close contact with audience and various experimetal and artistic ways of Installation art.