Event-based CRM: Framework and Case

  • Das, Gouranga G. (Department of Economics, Hanyang University) ;
  • Heo, Jae-Ho (Department of Economics, Hanyang University) ;
  • Lee, Jae-Kwang (EGN System) ;
  • Han, Chang-Hee (Department of Business Administration, Hanyang University)
  • Published : 2005.03.23