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Proceedings of the Korea Society of Design Studies Conference
(한국디자인학회:학술대회논문집)
2005.05a
/
Pages.278-279
/
2005
Korea Society of Design Science (한국디자인학회)
A study of establishing identity of national brand strategy
국가 브랜드 전략에 있어서 정체성 구축에 관한 연구
Kim, Gok-Mi
(LG Household & Health Care Design Center)
김곡미
(LG 생활건강 디자인센타)
Published : 2005.05.21
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Abstract
Keywords
brand
;
national brand
;
brand identity
;
establishing identity
;
identity of national brand
;
strategic