Railway World Market and Marketing Strategies

국내외 철도시장 현황 및 마케팅 전략기반 연구

This study investigate both the structure and characteristics of world railway market and major railway manufacturers' major business fields and their strategies to go abroad. Based on this market analysis, we study the SWOP analysis by dividing the important factors that affect railway system into strength, weakness, opportunity, threat factors, and suggest marketing strategies for advancing railway system into foreign countries.