Proceedings of the Korea Association of Information Systems Conference (한국정보시스템학회:학술대회논문집)
- 2005.12a
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- Pages.419-434
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- 2005
중소기업 최고경영진의 전자무역 수용에 관한 연구 - 부산지역 중소수출업체를 중심으로
- Published : 2005.12.01
Abstract
E-Trade is expected to dominate the global commerce in the 21th century and thus is being introduced as a major policy assignment for every development country. E-Trade has the potential to accelerate existing trends and introduce new ways of conducting traditional trade. Most of companies and countries recognize it as inevitable changes for the increase of their own competitive, and are willing to adopt the e-Trade systems. In this study, it was focused to analyze the factors affecting the adoption of e-Trade in small and medium enterprises using Technology Acceptance Model(TAM).