ONTOLOGY DESIGN FOR THE EFFICIENT CUSTOMER INFORMATION RETRIEVAL

Because the current web search engine estimates the similarity of documents, using the frequency of words, many documents irrespective of the user query are provided. To solve these kinds of problems, the semantic web is appearing as a future web. It is possible to provide the service based on the semantic web through ontology which specifies the knowledge in a special domain and defines the concepts of knowledge and the relationships between concepts. In this paper to search the information of potential customers for home-delivery marketing, we model the specific domain for generating the ontology. And we research how to retrieve the information, using the ontology. Therefore, in this paper, we generate the ontology to define the domain about potential customers and develop the search robot which collects the information of customers.