복식문화학회:학술대회논문집 (Proceedings of the Costume Culture Conference)
- 복식문화학회 2004년도 International Conference
- /
- Pages.97-99
- /
- 2004
Effects of Emotional Responses toward Fashion Goods' TV Advertisement on Purchase Intention
- Choi, Ju-Young (Dept. of Clothing and Textiles, Kyung Hee University) ;
- Kim, Mi-Sook (Dept. of Clothing and Textiles, Kyung Hee University)
- 발행 : 2004.10.02