Proceedings of the Costume Culture Conference (복식문화학회:학술대회논문집)

The Costume Culture Association (복식문화학회)
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Effects of Emotional Responses toward Fashion Goods' TV Advertisement on Purchase Intention

  • Choi, Ju-Young (Dept. of Clothing and Textiles, Kyung Hee University) ;
  • Kim, Mi-Sook (Dept. of Clothing and Textiles, Kyung Hee University)
  • Published : 2004.10.02
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