Proceedings of the Korean Society for Quality Management Conference (한국품질경영학회:학술대회논문집)

Korean Society for Quality Management (한국품질경영학회)
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Investment priority using Kano analysis and AHP

Kano 품질분석과 AHP를 이용한 투자우선순위

  • Lim Sung-Uk (School of Systems Management Engineering, Sungkyunkwan University) ;
  • Park Young-Teak (School of Systems Management Engineering, Sungkyunkwan University)
  • 임성욱 (성균관대학교 시스템경영공학부) ;
  • 박영택 (성균관대학교 시스템경영공학부)
  • Published : 2004.04.01
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Abstract

Kano distinguishes between three types of quality requirement which influence customer satisfaction in different ways when met in his model and proposes fulfilling attractive requirements leads to more than proportional satisfaction. However each of attractive requirements do not influence customer satisfaction equally Thus, this study will present a model using AHP(Analysis Hierarchy Process) which priorities over quality requirements objectively

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