한국정보시스템학회:학술대회논문집 (Proceedings of the Korea Association of Information Systems Conference)
- 한국정보시스템학회 2004년도 춘계학술대회
- /
- Pages.316-335
- /
- 2004
전자상거래의 가치사슬모형에 관한 동태적 분석 - 온라인 서점시장을 중심으로 -
A Dynamic Analysis on Value Chain Model of E-Commerce - The Case of Online Book Market -
초록
This paper builds a system dynamics model analyzing first mover effect and growth strategy of online retailer, a major segment of B2C e-commerce. The dynamic model in this paper is calibrated to the online book market and Yes24.com as major test cases. The model consists of eight key value chain sectors. Five of these(Users, Site Operations, Human Resources, Financial Accounting, and Fundraising) are internal to the company, and three others(Market, Financial Market, and Relative Performance) are external to the company. With the model, this paper suggests research propositions representing positive feedback loops and negative feedback loops that lead to corporate growth and limits to growth according to dynamic causal relationships among eight key value chain sectors, and simulate these propositions.
키워드