기업의 경쟁전략과 정보비중이 조직 구성원의 통신기술 이용에 미치는 영향

An effective use of information and communications technology is thought of as critical for achieving corporate competitiveness. This study identifies patterns of corporate use of communications technology, and examines how the use of those technologies is associated with business strategies and the level of information intensity. A survey study on a sample of Korean corporations shows that the use of communications technology is closely related both to business strategy and information intensity, and that communications technologies can be divided into two types in terms of their usage pattern. The structured communication technology is found to be related to the tools and services that support structured tasks, and the The unstructured technology to the tools the use of which is less structured and more flexible. Cost-based strategy is found to be closely related to the use of structured communication technology, while differentiation strategy is closely related to the use of unstructured communication technology.