디지털 시대 중소.벤처기업의 해외진출인프라 구축 및 수출증진방안

Building infrastrucutre of the abroad promotion of small-medium and venture business and enhancing method of export in the dital era

  • 이서령 (국회 정책연구위원, 열린우리당 정책위원회)
  • 발행 : 2004.05.28

초록

The purpose of this paper is to establish the policy for the abroad promotion of small-medium and venture businesses. The core strategy is enhancing the total sales trough the low management cost and low advertisement cost. The Partnership Management by the Export Cooperation Organisation is a model which is maximize the outputs and profits at the same time minimize the fixed costs, advertisement costs etc. The effect of synergy from the grand exhibition and partnership management will be a critical momentum to the national business that concrete and diversify the export.

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