한국실내디자인학회:학술대회논문집 (Proceedings of the Korean Institute of Interior Design Conference)
- 한국실내디자인학회 2004년도 추계학술발표대회 논문집
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- Pages.50-54
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- 2004
브랜드 이미지와 실내공간과의 상관성 연구 - 패션부티크를 중심으로 -
A Study on the Interrelation of Brand image and Interior Design - Focused on the fashion shop -
초록
Now days is the age of brands. We are very close to the brands. The brands are found in every comer of our life, delivering messages endlessly. This study purposed to analyze on how to brand images express in a fashion shop of Interior design. This study used comparison and analyze base on social space and experience space each fashion shop. Research a brand images spaces as a identify the relationship between brand image expression and space.