Proceedings of the CALSEC Conference (한국전자거래학회:학술대회논문집)
- 2004.02a
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- Pages.255-257
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- 2004
A Framework for CRM Implementation Based on Event-Driven Marking
- Heo, Jae-Ho (Eng System) ;
- Lee, Jae-Kwang (Department of e-business, Korea Polytechnic University) ;
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Han, Chang-Hee
(Department of Business Administration, Hanyang University)
- Published : 2004.02.01
Abstract
Customer Relationship Management CRM(Customer Relationship Management) is a customer-focused business strategy designed to optimized profitability, revenus and customer satisfaction [Gartner Group](omitted)
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