Proceedings of the Korean Operations and Management Science Society Conference (한국경영과학회:학술대회논문집)
- 2003.05a
- /
- Pages.174-180
- /
- 2003
Determinants of New Service Performance in the Telecommunications Industry
- An Jae Hyeon ;
- Lee Dong Ju ;
- Lee Sang Yun (KTF)
- Published : 2003.05.01
Abstract
While many telecommunications services have successfully benefited consumers, companies, and national economy. there have been more cases for telecommunications service failures. In this paper, based on the survey or 60 telecommuiucations service cases in Korea, determinants or telecommunications service performance are identified and managerial implications are derived Understanding factors contributing to the performance would provide meaningful insights into how to improve the new telecommunications service development.
Keywords