The Evolutionary Directions of Mobile Business Models

Since the number of mobile Internet users has been increasing rapidly around the world, the mobile business which is a variety of applications of mobile Internet has gained attention among the related industry and academics. However, most researchers mainly focus on the issues concerning the trend, forecast, technoloies, and demographic characteristics of mobile Internet services. Further, only mobile Internet users have participated in surveys, excluding network operators and contents providers. The purpose of this research is to project the evolution of mobile business and identify its critical success factors. The results of this research are from the analysis of data collected not only from mobile Internet users but also from network operators and contents providers.