P2P LBS 기술을 이용한 gCRM의 영역 확대에 관한 연구

Most of current gCRM systems have focused on analysis of data using location information about customers. Many technological preconditions are required to implement functions for analysis in the gCRAM systems, but it isn't easy to satisfy them and this is preventing the expansion of gCRM. Therefore, some alternatives in which companies can satisfy preconditions for gCRM more easily or reduce the number of them need to be suggested. As one of those alternatives, we suggested new design of gCRM system which is combined with mobile CRM and uses new technology like P2P LBS. In this paper, we reviewed the present status of gCRM, P2P and LBS, and then proposed and implemented a prototype as a case about the expansion of application areas of gCRM.