A Product Recommendation Scheme using Binary User-Item Matrix

고객-제품 구매여부 데이터를 이용한 제품 추천 방안

As internet commerce grows, many company has begun to use a CF (Collaborative Filtering) as a Recommender System. To achieve an accuracy of CF, we need to obtain sufficient account of voting scores from customers. Moreover, those scores may not be consistent. To overcome this problem, we propose a new recommendation scheme using binary user-item matrix, which represents whether a user purchases a product instead of using the voting scores. Through the experiment regarding this new scheme, a better accuracy is demonstrated.