한국복식학회:학술대회논문집 (Proceedings of the Korea Society of Costume Conference)

한국복식학회 (The Korean Society of Costume)
권호 표지

The Marketing Strategy for Domestic Fashion Multi-shop Dealt with Imported Products only (II) (Focusing on Distribution Strategy / Promotion Strategy)

  • Kim, Seung-Eun (Dept. of Fashion, Dongduk Women′s University) ;
  • Kim, Sun-Hwa (Dept. of Clothing & Textile, Sunchon National University)
  • 발행 : 2003.10.01
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초록

The study was done to provide domestic fashion multi-shops with basic information about the marketing strategies through an investigation the marketing strategies for domestic multi-shop dealt with imported product only.

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