Proceedings of the Korea Inteligent Information System Society Conference (한국지능정보시스템학회:학술대회논문집)

Korea Intelligent Information System Society (한국지능정보시스템학회)
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기업 대 기업 환경하의 지능적 CRM 활용

  • 이장희 (한국기술교육대학교 산업경영학부)
  • Published : 2003.05.01
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Abstract

This study presents an intelligent CRM (Customer Relationship Management) application methodology for supplier companies in Business-to-Business environments. The intelligent methodology proposed in this study consists of three-stage-procedures such as static CRM application stage, adaptive CRM application stage and external CRM application stage.

Keywords