한국데이타베이스학회:학술대회논문집 (Proceedings of the Korea Database Society Conference)
- 한국데이타베이스학회 2002년도 추계 컨퍼런스: 기업경쟁력 강화를 위한 디지털 컨텐츠 및 정보기술 컨퍼런스
- /
- Pages.3-21
- /
- 2002
Understanding the Mobile Internet Use
- Jeon, Eun-Hee (Dept of MIS, Dankook University) ;
- Kim, Tae-Wan (Dept of MIS, Dankook University) ;
- Bae, Doo-Hwan (Dept of MIS, Dankook University) ;
-
Oh, Jae-In
(Dept of MIS, Dankook University)
- 발행 : 2002.10.01
초록
The purpose of this study is to demonstrate individual's mobile Internet acceptance by extending the technology acceptance model (TAM) to the field of the mobile Internet. This research utilized the structural equation model to examine the research model on the mobile Internet use. System quality and information quality as external variables were examined, and playfulness as an intrinsic factor was tested. The research model was successfully validated in the environment of extension model for the mobile internet.
키워드