한국복식학회:학술대회논문집 (Proceedings of the Korea Society of Costume Conference)
- 한국복식학회 2002년도 International Costume Conference
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- Pages.97-97
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- 2002
A Study on Accumulation of the Brand Equity for Casual Clothing - Focused on Advertisements, Sales Promotionand Distribution Intensity -
- Lim, Jung-A (Dept. of Clothing & Textiles, Graduate School Sookmyung Women′s University) ;
- Lee, Seon-Jae (Dept. of Clothing & Textiles, Sookmyung Women′s University)
- 발행 : 2002.10.01