Contents Personalization

  • 김광용 (숭실대학교 경영학부&(주)이씨마이너 연구소)
  • Published : 2001.11.01

Abstract

Web personalization entails the creation and dissemination of person- or group-specific content -- including, but not limited to, advertising, marketing campaigns, cross- and up-sell recommendations, or service and support information. (omitted)

Keywords