쇼핑센터의 경로선택 요인 분석 - 고객 회유동선을 중심으로 -

Analysis of Factors on Pedestrian Path Choice in Shopping center - Focused on Customer circulation system -

This Research analyzed with itinerary tracking : two of each other shopping sites were selected as research point. Analyzing the result, pedestrian path choice is affected by direction of escalator, visual information of the object, plain form of passage, presence and absence of companion and proportion of spatial knowledge from experience. The factors affecting pedestrian path choice are divided into two groups which are the effects from the environment, and personal characteristics.