한국가금학회:학술대회논문집 (Proceedings of the Korea Society of Poultry Science Conference)
- 한국가금학회 2001년도 제18차 정기총회 및 학술발표 PROCEEDINGS
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- Pages.104-106
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- 2001
체란 양계업 경영개선을 위한 생산농가의 대응전략
초록
계란의 판매전략에는
Results of analyses in managemental structure suggested that the way to the success under low egg market price was to develop new products (product discrimination) based an greater portion of retail market share than today's wholesale market in addition to less cost production. Today, agricultural management faces 'days of marketing'. Marketing plans such as high quality eggs, branding and discriminated merchandising becomes important. There are two marketing plans in egg industry, new product and marketing. However, there are no clear ways to success. Marketing plans and efforts will be the main targets in business and clear differences in managerial efficiency will be seen.