인터넷 쇼핑몰을 위한 개인화된 정보제공 기법

Personalized information service method in Internet shopping malls

In this paper, we propose a new personalized information service method using multiple regression analysis for Internet shopping malls. We then apply the proposed method to Internet bookstore, and compare personalized Internet bookstore providing personalized book information with ordinary Internet bookstore providing random book information. Experiment results show that the personalization of Internet bookstore increases satisfaction and purchasing intent of customers.