한국경영과학회:학술대회논문집 (Proceedings of the Korean Operations and Management Science Society Conference)
- 한국경영과학회 2001년도 추계학술대회 논문집
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- Pages.226-229
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- 2001
단말기 보조금 지급이 이동전화시장 경쟁에 미치는 영향 분석
초록
Owing to handset subsidies, large growth in the Korean mobile telephony subscribers has occurred. While most of firms create artificial switching costs by rewarding customers for repeated purchases to retain their customers, mobile telephone carriers discriminate against loyal customers through handset subsidies. This article examines the effect of switching cost on the prices and profits in a two-period, differentiated product duopoly model.
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