한국경영과학회:학술대회논문집 (Proceedings of the Korean Operations and Management Science Society Conference)
- 한국경영과학회 2001년도 추계학술대회 논문집
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- Pages.91-94
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- 2001
Internet Business Implementation Guidelines for Retailing Using Product Classification Framework
- Lee, Heeseok (Korea Advanced Institute of Science and Technology) ;
- Park, Suyoung (Korea Advanced Institute of Science and Technology) ;
- Park, Byounggu (Korea Advanced Institute of Science and Technology)
- 발행 : 2001.10.01
초록
The exponential growth of the Internet usage has motivated the launching of many commercial business web sites. Internet as a purchasing medium shows several unique characteristics because of its customer- driven technologies and absence of physical products. Thus, new commercial medium provokes a reclassification of products. Twenty five types of commercial Products are empirically tested in the Internet retailing and found to be grouped into four categories. This classification framework is investigated in the view of involvement and web technology Furthermore, this paper proposes four business web implementation strategies - impressive, simple, sensory, and semantic - based on the product classification. Proposed guidelines on business web might increase customer satisfaction.
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