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Proceedings of the Korea Society of Design Studies Conference
(한국디자인학회:학술대회논문집)
2001.05a
/
Pages.86-87
/
2001
Korea Society of Design Science (한국디자인학회)
A Study on the Collaboration Strategy for Corporate Identity through Customer Participation
고객참여를 통한 기업아이덴티티 공동구축 전략에 관한 연구
나유진
(서울대학교 대학원 디자인학부)
Published : 2001.05.01
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Abstract
Keywords
Corporate Identity
;
customer participation
;
collaboration strategy