Proceedings of the Korea Society of Costume Conference (한국복식학회:학술대회논문집)
- 2001.10a
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- Pages.75-75
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- 2001
Retail Sale Advertising: Effects of Reference Price on Perception of Apparel Quality
- Hong, Hee-Sook (Dept. of Clothing and Textiles, Cheju National University) ;
- Hyun, Ji-Eun (Dept. of Clothing and Textiles, Cheju National University)
- Published : 2001.10.01
Abstract
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