Korean Young People′s Fashion Style and Fashion Interest Expressed in Street Style - focusing on late teen-age and early twenty-age girls -

This study intends to analyze Korean young people's fashion style and their fashion interest which is expressed in street style. Research area is Myung-dong, Sin-chon and Ewha Women's university street. After we took late teen-aged and twenty-aged girl's photo there, we analyzed their fashion style. Moreover we researched on their interest in fashion, hair style and accessory. Therefore the purpose of this study is not only to give a better understanding of young people's fashion style and fashion interest but also to make an offer data for fashion marketing by analyzing fashion style and fashion interest in street style.