Proceedings of the Korea Technology Innovation Society Conference (한국기술혁신학회:학술대회논문집)
- 2000.05a
- /
- Pages.301-320
- /
- 2000
E-retailing, As a Channel of Product & Service Innovation - from manufacturers' viewpoint
- Kang, Sang-Ku (School of Management, ICU) ;
- Lee, Mi-Kyoung (School of Management, ICU) ;
- Yang, Tae-Yong (School of Management, ICU)
- Published : 2000.05.01
Abstract
This paper is concerned with characteristics of Internet retailing and manufacturer's product development strategy using Internet retailing. First, this paper reviews the current status of Internet retailing companies and explains some barriers to taking advantage of Internet retailing. Second, this paper gives a few suggestions for manufacturer's strategy for product innovation and development which is based on Internet retailing. The suggestions are (1) Product Innovation (2) Target Costing (3) Eliminate Design Mistakes.
Keywords