대한안전경영과학회:학술대회논문집 (Proceedings of the Safety Management and Science Conference)
- 대한안전경영과학회 2000년도 춘계학술대회
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- Pages.393-410
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- 2000
여주, 이천 지역의 도자기 산업의 실태 조사 분석
Research It Analysis for the Status of Chinaware Industry of Yeoju and Icheon
초록
For the development of chinaware having korea culture, using marketing survey and questionnaire to analysis of the preference and attitude of customer, and expends marketing share by market segmentation and price differentiation. This study is present to marketing strategy by making the plan of sales promotion for the development of industry chinaware of Yeoju and Icheon area.
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