한국경영과학회:학술대회논문집 (Proceedings of the Korean Operations and Management Science Society Conference)
- 한국경영과학회 2000년도 추계학술대회 및 정기총회
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- Pages.239-242
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- 2000
성공적인 인터넷 신문의 비즈니스 모델에 관한 연구
A Study on the Successful Internet Business Model for Internet Newspapers
초록
Newspapers on the Internet, so called Internet Newspapers, have appeared since 1995 in Korea and have provided the news contents for free. So the most of the revenues come from internet advertising. That business model has not become so profitable. Therefore, internet newspapers are forced to find better and stable paths to profitability. This paper provides a news contents-based integrated business model and the case study using two cases supports that business model
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