통신사업자의 B2B사업모델 및 진입전략

Models and Strategies for Network Operator's B2B Ecommerce The B2B ecommerce market is one of the fastest growing areas in the telecom industry. However network operators have been slow to enter the arena, Network operator have been held back by their general unsurety about the Internet business. Network operators'core business(the supply of connectivity and transport service) is becoming unprofitable. As a result they are looking to diversify into areas where margins are higher. B2B ecommerce offers them a major way to achieve this. It is possible to identify various business models for offering ecommerce services to end user, ranging from the provision of complete packaged applications to the implementation and management of customized ecommerce solution. In this study the three main approaches available to network operators are the traditional IT outsourcing model, the ASP model and the community builder model.