복식문화학회:학술대회논문집 (Proceedings of the Costume Culture Conference)
- 복식문화학회 2000년도 International Costume Culture Conference
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- Pages.13-25
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- 2000
The Internationalisation of Fashion Consumption - Challenges for the Twenty-first Century -
초록
The nature of internationalisation is explored and the historical stages in the process described. A series of profiles of fashion companies, which have pursued policies of internationalisation, is presented. The challenges faced by fashion producers and retailers, as they enter the twenty-first century, are identified and the changing context of fashion consumption is recognised.
키워드