Proceedings of the Costume Culture Conference (복식문화학회:학술대회논문집)
- 2000.09a
- /
- Pages.13-25
- /
- 2000
The Internationalisation of Fashion Consumption - Challenges for the Twenty-first Century -
Abstract
The nature of internationalisation is explored and the historical stages in the process described. A series of profiles of fashion companies, which have pursued policies of internationalisation, is presented. The challenges faced by fashion producers and retailers, as they enter the twenty-first century, are identified and the changing context of fashion consumption is recognised.
Keywords