한국전자거래학회:학술대회논문집 (Proceedings of the CALSEC Conference)

한국전자거래학회 (Society for e-Business Studies)
권호 표지

Battle for Online Consumers - The Latest Trends in the U.S. Online Retail Industry -

  • 발행 : 1999.07.01
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⟨ 이전 논문 다음 논문 ⟩

초록

ㆍ No Conflict with Existing Investments in Physical stores ㆍ "First-Mover" Advantages: Early Lead in Market Share and Brand Recognition ㆍ Technology Infrastructure ㆍ "Web-Savvy" Management(omitted)

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