기술경영경제학회:학술대회논문집 (Proceedings of the Technology Innovation Conference)
- 기술경영경제학회 1999년도 제16회 동계학술발표회 논문집
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- Pages.348-371
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- 1999
인터넷쇼핑몰에 있어 품질경영의 품질요인에 관한 연구
An Empirical Study on TQM's quality factors of Internet Shopping Mall
초록
The tremendous growth of the Internet, particularly World Wide Web, has bought significant changes in the economics of marketing channels and has led to a redefinition of industry value chain. While electronic commerce has become as an important issue with the growth of the Internet, there are insufficient empirical research efforts concerning its status in Korea. The study findings suggest that contextual problems need to be solved before electronic commerce provides real benefits for consumers and businesses. The suggestions and strategies are provided at both a firm level and a consumer level. The objective of this research investigates TQM's the key quality factors and Customer's Using Satisfaction of Internet shopping mall in Korea. In addition, we tried U find out what factors discourage consumers from using electronic purchasing methods, as well as how perceived quality factors and customer satisfaction when consumers are exposed to the purchase process on the Internet shopping mall business.
키워드