국내 인터넷 쇼핑몰의 현황 및 구축에 관한 연구

  • 김영태 (충남대학교 대학원 경영학과)
  • 발행 : 1998.10.01

초록

In this study, I investigated a domestic situation of Internet Shopping Mall, its elements and steps for construction. A domestic Internet Shopping Mall have some faults that a consumer cannot look at or touch directly a goods and have some bottlenecks such as a decisive way of a large amount of money, and so forth. On the other hand, it is consisted of 7 elements and its construction is consisted of 5 steps. Accordingly, I investigated the above statements.

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