Proceedings of the Korean Society for Quality Management Conference (한국품질경영학회:학술대회논문집)
- 1998.11a
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- Pages.495-507
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- 1998
A Study on Automobile-Purchase Patterns According to Face-Types
얼굴유형별 승용차 구매패턴 연구
- Lee Sung-Woong (Department of Industrial Engineering, Chonnam National University) ;
- Yang Won-Sub (Department of Industrial Engineering, Chonnam National University) ;
- Kim Soo-Dong (Department. of Industrial Engineering, Graduate School, Chonnam National University) ;
- Cho Sung (Department. of Industrial Engineering, Graduate School, Chonnam National University) ;
- Ahn Jun-Youn (Department. of Industrial Engineering, Graduate School, Chonnam National University)
- 이성웅 (전남대학교 산업공학과) ;
- 양원섭 (전남대학교 산업공학과) ;
- 김수동 (전남대학교 대학원 산업공학과) ;
- 조성 (전남대학교 대학원 산업공학과) ;
- 안준윤 (전남대학교 대학원 산업공학과)
- Published : 1998.11.01
Abstract
For the product development using Human Sensibility Ergonomics, it is very important to understand human preference and sensibility of products. Human sensibility is affected by each person's psychological factor and is different for individuals. This paper analyzed consumer's automobile purchase patterns, according to the types and the features of face, using the psychological concept that human the types and the features of face have been used to understand human personalities. In this paper, it is showed that there are some differences among customer's automobile purchase patterns, according to the types and the features of face If further study has been done in this field, this study could be applicated in Human Sensibility Ergonomics, Marketing, etc.
감성공학적 제품개발을 위해서는 제품에 대한 인간의 선호도, 및 감성을 파악하는 것이 매우 중요하다. 인간의 감성은 개인의 내적 심리상태에 의하여 영향을 받으며, 개인에 따라 큰 차이를 나타낸다. 인간의 얼굴유형에 따라서 성격을 파악하는 심리학적 개념을 이용하여 얼굴유형별
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