한국품질경영학회:학술대회논문집 (Proceedings of the Korean Society for Quality Management Conference)
- 한국품질경영학회 1998년도 The 12th Asia Quality Management Symposium* Total Quality Management for Restoring Competitiveness
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- Pages.316-321
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- 1998
A LOOK FOR DESIGN FACTORS OF PACKAGES BY MULTIVARIATE ANALYSIS METHODS
- Yamarai Yasushi (Osaka Electro-Communication University) ;
- Ihara Masamori (Osaka Electro-Communication University)
- 발행 : 1998.11.01
초록
In order to detect causal relationships between latent traits of sensual impressions for a color and physical characteristics constructing it, it is a common practice first to extract latent factors by a factor analysis method and secondly to clarify the causal relationships by a regression analysis method. This paper presents a multivariate statistical technique to detect the influence of the physical characteristics to the latent factors simultaneously which treats the physical characteristics as experimental factors in a
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